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Cialdini and The Laws of Influence. The sneaky underhand tactics I’ll be using to lure you into a sense of security.

When I was young I read somewhere, or someone told me something that stuck. It was a simple piece of advice you could apply in almost any situation.


Follow the money

 If you wanted to understand what had happened in a situation or what would happen you just had to follow the money- see who had to gain from the situation.


In this advertising filled world, where everyone is clamoring to get their message across and to get their hands on your hard won cash another good thumb rule to have to hand is Cialdini’s “laws of influence.”

These are the simple ideas that psychologically astute marketers use to jerk your chain.


Reciprocation – People return favors.

Authority. People will tend to obey and trust authority figures.

Liking People are easily persuaded by other people that they like. People like people like them.

Scarcity – people will desire something more if they think they might loose it.

Commitment and Consistency – If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment.

Social Proof – People will do things that they see other people are doing.


 If you take a look around you’ll find that there’s a lot of information out there about NLP and other approaches to personal development and learning. There are a lot of people doing it so there must be something to it. (Social Proof)

While you’re enjoying these nuggets of wisdom. (reciprocation) I’m demonstrating I know useful information (authority) and by revealing my personality you have the chance to find out what we have in common (rapport, liking).

Now I’m not asking you to subscribe to my newsletter when you’re interested in learning more but you could do that (commitment)

By the way, I’ll be running a short course on NLP for creative people in December. There will only be a limited number of places (scarcity) but I’ll let you know more nearer the time.


In the meantime, enjoy what you do. And see how pervasive those laws of influence are.


Robin :-)

Source [link: Robert Cialdini]



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